BOTTEGA VENETA Hidden Outdoors

While most luxury brands chase visibility, Bottega Veneta goes the opposite way, no logos, no social media, no flash.

With Hidden Outdoors, the brand applied this philosophy to OOH, placing billboards where people almost couldn’t see them: a rooftop visible only from planes landing at LAX, a ceiling in Milan’s Garibaldi Station, a stretch of the Great Wall seen from the sky, even the bottom of a swimming pool.

Ironically, these “invisible” ads generated millions of views worldwide.