Heineken Global Heineken 0.0 NOW YOU CAN

Heineken’s first campaign for Heineken 0.0. As the very first global beer brand to invest in the non-alcoholic category, Heineken opened the door for competitors while showcasing everyday moments where people could enjoy beer without alcohol: at work, during a workout, or while driving.

The campaign ran worldwide, positioning Heineken 0.0 as a versatile, inclusive option and helping normalize alcohol-free beer across the globe.