POWERADE Pause is Power

A creative platform that supports athletes' mental health.

In a world that glorifies the “go, go, go, push, push, push, never stop” mentality that perpetuates a toxic culture of winning at all costs, Powerade wants people to know, feel, and believe that taking a pause is not a sign of weakness, but an act of power that will bring them back stronger.

A campaign in partnership with the perfect person to inspire a generation of young athletes around the world: Simone Biles, who became famous for taking a stand for mental health at the Tokyo Olympic Games.