Hyundai Motor Company Tree Correspondents

Hyundai’s purpose, Progress for Humanity, isn’t a slogan. It’s a belief that innovation must serve something greater: the planet, its people, and the shared future we create together.

Tree Correspondents was born from that belief. Not to market a sustainability milestone, but to multiply its impact. We didn’t just plant a million trees; we created a platform for advocacy, transforming Hyundai’s IONIQ Forest into a living symbol of environmental progress.

By turning data into storytelling and trees into credible sources for the global press, we moved beyond commemoration and into contribution, building a platform that empowers others to advocate for change.

This was purpose encoded into infrastructure, not campaign. A lasting resource for journalists. A new voice for nature. And a clear signal that Hyundai’s values don’t live in statements. They live in systems designed to move humanity (and the Earth it depends on) forward

LINK TO WEBSITE: https://treecorrespondents.com/